Why the apple logo is bitten from one side ?

Why the apple logo is bitten from one side ? . it’s really interesting things to know..  .

I will tell you the whole story behind apple logo and apple logo bite.The history of apple logo is too strange, unique and interesting too.

So, When Steve job decided the name of his company he was talking with Steve wozniak . when Steve job told to Steve wozniak that the company name will be “apple “ then Wozniak laughed loudly and said to Steve that “Steve it’s a computer company not a fruit store “

In 1976 , the third cofounder of the apple company , designed its first logo. That logo showed sir issac newton who sitting under the tree and an apple had fallen on his head and he revolutionized the laws of gravity.

first apple logo
first apple logo

After the Newton crest , the owner of an apple company Steve jobs decided to explore something new , something unique, something too different for his company logo. That’s why Steve hired a professional designer Rob Jannoff to come up with the something modern thinking. He knows very well that the logo he is going to design will be the most iconic and famous logo of corporate history.

 

After an year , he designed a stylished apple which is bitten on one side , the logo which designed by Rob janoff was inspired by the death of Alan Turing who was the groundbreaking mathematician and also a computer scientist, who committed suicide by eating a cyanide-laced apple in the year 1954.

According to the graphic designer who designed the logo, Rob Janoff, the bite was implemented so people would recognize that as an apple instead of berry.

rainbow coloured apple logo
rainbow coloured apple logo

The secret behind the rainbow colored apple logo was that Steve wanted everything to think differently.

This logo was active for 22years between 1976 to 1998 and after which it was shut down because during the 80’s, apple had become like the ship which was about to go under and sink into the sea’s inky abyss. The rainbow logo was proving to be too expensive, so it had to be shutdown.

After the rainbow color apple logo , a new logo came which was monochromic logo , the main reason for coming up with the monochrome logo was that the new Mac computers were being manufactured with metal casing instead of plastic one and the sight of rainbow logo on a metal computer did not fit well, this monochromic logo is still active since 1998 to present days .

Monochromic apple logo
Monochromic apple logo

Why steve job name his company “apple” ?

In a press conference someone asked to Steve job that why he name his company “apple” ?

So Steve replied simply “I like apples and love to eat them. But the main idea behind the apple was to bring simplicity to the people, in the most sophisticated way and that was it, nothing else” .